Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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British oil firm claims discovery off coast of Falkland Islands

Thursday, May 6, 2010

A British oil firm has claimed to have discovered oil off the coast of the Falkland Islands. Rockhopper Exploration would be the first company to strike oil in the Falklands if the claim is proven. Rockhopper were working in the North Falkland Basin when they apparently struck oil.

Rockhopper Exploration released a statement saying that one of the well’s “indicated an oil discovery”. Managing Director Samuel Moody said “Current indications are that we have made the first oil discovery in the North Falkland Basin. We will now focus on analysing in more detail the data gathered from the well.” He added that “We are extremely excited by the results of this well.”

After the discovery, Rockhopper Exploration’s shares doubled. Desire Petroleum, another company that work in the Falkland area have seen rises in shares. Other oil companies in the Falklands also saw shares rise after the discovery.

The sovereignty of the Falkland Islands have always been disputed. Both the United Kingdom and Argentina claim the islands.

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Essential Information About Decorative Electrical Supply In Nyc

byAlma Abell

With the advancement in technology, you can now enjoy a luxurious shower with just a press of the button. The use of electric showers has increased in the current times because of their efficiency and splendid styles. An electric shower has many inbuilt features that allow hot water to flow smoothly. You can easily control the water temperature as well as the amount of water flowing from the shower.

Decorative pull switches and designer switches have also become quite common in many modern households. These beautiful and unique switches can help to complement the decor of any room. They are supplied in a variety of colors and designs. Other decorative electrical supplies include sockets and screw-less switches, which appear quite sophisticated. The sockets are designed to cover screws, and thus prove to be a kind of embellishment to the rooms.

Today, modern homes require trendy and stylish electrical appliances that complement their interior decor. There is a wide range of electrical supplies that are stylish and affordable in the market today. Therefore, you can easily find the best Electrical Supply NYC, which will provide safety as well as style. Most decorative electrical appliances are supplied in a variety of designs and colors to match the interiors of any room. For example, lights, cables and fan switches are available in different colors such as brass color, black nickel, and satin chrome so that they can match the interiors decor of any home.

When you purchase your decorative Electrical Supply NYC from S & V General Supply Co. Inc., it is important you hire a license electrician to install it for you. A qualified electrician has adequate knowledge of the different types of electrical supplies. They will that your newly purchased electrical supply is installed properly and in a way, it adds the decor of the room. It is important you consider factors such as experience, education, licenses, insurance and the location of the electrician before you hire their services.

There are other decorative electrical supplies such as heating systems, ceiling fans, electric boxes, extension cords, security systems and power controllers available in the market today. However, you should make sure that all your electrical devices are installed by a qualified electrician to avoid the dangers associated with faulty installations.

Hope fades for families of trapped Mexican miners

Wednesday, February 22, 2006

Almost 600 desperate family members and others remained camped outside the Pasta de Conchos coal mine near San Juan de Sabinas, in the northern Mexico state of Coahuila where 65 Mexican miners were trapped by a gas explosion around 2:30 a.m. (0830 GMT) Sunday. Some are threatening to storm the mine while soldiers are trying to keep them calm and rescuers continue to pick through the rock and debris with hand tools, fearing that any power equipment might set off another explosion.

The local newspaper’s headline caused panic by quoting one of over a dozen surviving miners who were close enough to the exits to escape: “They are surely dead,” (La Prensa de Monclova). However, Arturo Vilchis, Civil Protection Director, refused to speculate on the condition of the miners, while Javier de la Fuente, an engineering contractor with mine owner Grupo México S.A. de C.V. also tried to hold out some hope.

The men were each supposed to be carrying oxygen tanks, each with a six hour supply, and there’s some hope that they could reach other oxygen supply tanks, or that some air might be reaching them through the ventilation shafts into which rescuers have been pumping more oxygen since shortly after the explosion.

Juan Rebolledo, vice president of international affairs for Grupo México, assured onlookers that U.S. mining experts were on the way, and officials at the U.S. Mine Safety and Health Administration have confirmed that they’ve sent a specialized equipment truck and several mining experts which should arrive at the mine site on Wednesday afternoon.

Meanwhile Consuelo Aguilar, a spokeswoman for the National Miners’ Union, called for an investigation into Grupo México’s responsibility for the disaster. Pedro Camarillo, a federal labor official, said nothing unusual was found during a routine evaluation in early February.

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Florida man charged with stealing Wi-Fi

Update since publication

This article mentions that Wi-Fi stands for “Wireless Fidelity”, although this is disputed.

Thursday, July 7, 2005

A Florida man is being charged with 3rd degree felony for logging into a private Wi-Fi (Wireless Fidelity) Internet access point without permission. Benjamin Smith III, 41, is set for a pre-trial hearing this month in the first case of its kind in the United States.

This kind of activity occurs frequently, but often goes undetected by the owners of these wireless access points (WAPs). Unauthorized users range from casual Web browsers, to users sending e-mails, to users involved in pornography or even illegal endeavours.

According to Richard Dinon, owner of the WAP Smith allegedly broke into, Smith was using a laptop in an automobile while parked outside Dinon’s residence.

There are many steps an owner of one of these access points can take to secure them from outside users. Dinon reportedly knew how to take these steps, but had not bothered because his “neighbors are older.”

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New Jersey to legalize medical marijuana

Tuesday, January 12, 2010

New Jersey’s state legislature has passed a bill that will legalize medicinal marijuana for patients with chronic disease. The state’s outgoing Governor, Jon Corzine, said that he will sign the bill before he leaves office next week. Upon passage of the bill, New Jersey will become the 14th state in the nation to permit medical marijuana.

Patients with a prescription would be able to purchase up to 2 ounces (56.7 grams) of cannabis per month. The bill specifies that only certain chronic diseases are eligible, ALS, AIDS, cancer, muscular dystrophy, and multiple sclerosis. The bill specifically bans the unlicensed growing of cannabis, driving under the influence of the drug, and only allows six licensed dispensaries in the state.

One of the supporters of the bill, Assemblyman Reed Gusciora said that “I truly believe this will become a model for other states because it balances the compassionate use of medical marijuana while limiting the number of ailments that a physician can prescribe it for”.

Opponents of the bill point to California where they say that cannabis is too loosely regulated. Governor-elect Chris Christie said that “I think we all see what’s happened in California,” he said. “It’s gotten completely out of control.”

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The Real Estate In Pune Is Combined With Luxury, Style And Comfort

The Real Estate in Pune is combined with Luxury, Style and Comfort

by

Mr. Sanjay Kumar

Demand has outstripped offer among the market of residential property in Pune. For the most part driven by demand between young professionals who are coming back into figure within the city, the Pune market has maintained the quantity of residential property created annually between 28-35,000. This was the momentous trend that was highlighted throughout the Real Estate and Dialogue unionize in Pune.

Pune realty is everywhere the news and has later become a subject of heated and clamorous discussion in the real estate circles in India. No prizes, although for estimation, although the explanations why Real Estate Pune is on the minds of those involved. Competitive property rates, adequately smart infrastructure, cosmopolitan human ecology and flourishing IT/ITes, education, retail sectors and automobile all have created Pune properties amongst the foremost fascinating as compared to property in other metros. Plus, the inflow of professionals and students in massive numbers has additional upped the demand for residential property in Pune, either for rent or for sale. The builders are fulfilling the expectations and demands of the property consumers which took in an exceedingly grand vogue. Builders are providing a plethora of properties for potential customers to choose from. They\’re even obtaining related to architects, designers and consultants of international repute to return with quality edifices.

[youtube]http://www.youtube.com/watch?v=EgHcNx9EXOQ[/youtube]

All these factors have led real estate market in Pune to rise and shine in its full glory. Builders are providing lots valuable additions to the industrial and residential properties, adding to the dynamism of the market. Residential property in Pune are becoming more and more fascinating commodity, referring to the resale worth and also the financial appreciation the house owners have gotten for these properties. And options like gymnasium, play area etc. that were thought-about to be super luxurious for an ensemble of property in Pune, have currently graduated to being default and standard. To place in an exceedingly nutshell, realty developers are leaving no stone unturned once it involves to style, quality, luxury and location, over and specifically.

They are improving and jazzier and there\’s lots of stress on community living, integrated townships and futurist living.

Pune properties by City Group embody everything mentioned concerning them higher than, from quality to futurist lifestyle. As an example, let us consider Amanora Park Town at Hadapsar that is India s first ever digital town. Amanora Park Town has two projects, Aspire Towers and Future Towers which supply spacious and splendid residential property in Hadapsar, right from 1.5BHK to 6 BHK penthouses. Being a digital township, these flats in Hadapsar have a keyless entry and every residents have a smart card for personal identification, Access to main gate, sector gate, Medical History, parking lot and more. This Hadapsar property is future invested with a locality admeasuring twenty six acres of central green and number of Eco friendly infrastructure. A Temple of atmosphere completes the gorgeous image of this wonderful Amanora Township beside alternative amenities like club, gymnasiums, lounges for socialization and a lot more. These flats in Hadapsar, have added a totally avant grade dimension to

Properties in Pune

and every one the credit goes to City Group, amongst the premier builders in Pune. Surpass the demand of Real estate Pune.

Sanjay Kumar writes on behalf of PropTiger which is an independent real estate advisor with a pan-India presence. Proptiger aspire to be your first port of call if you want to buy a residential

Property in Pune

Or

Real Estate Pune

.

Article Source:

ArticleRich.com

Oil leaking container ship might cause environmental catastrophe

Sunday, January 21, 2007

In the United Kingdom, an anti-pollution operation is under way after the stricken ship MSC Napoli started to leak dangerous heavy fuel oil.

The heavy fuel oil that is leaking from the beached Italian ship is extremely dangerous for the environment. Fear of pollution increased after the ship was further damaged during storms last Thursday. MSC Napoli was beached by Devon coastguards after it suffered heavy structual damage in the gale force storms of Thursday, 18 January 2007, that wreaked havoc across Northern Europe. The ship, which contains 160 containers of hazardous chemical substances, is listing at 35 degrees.

The entire 26-man crew was rescued by navy helicopters Thursday after severe gales. Cracks were found on both sides of the ship, but the current oil leak was not expected.

Around 2,400 containers were carried by the 62,000 tonne ship, some of which contain potentially dangerous hazardous chemicals.

The Coastguards have reported that up to 200 of the containers carrying materials such as perfume and battery acid are loose from the ship and they are looking for missing containers. South African stainless steel producer Columbus Stainless confirmed on Friday that there was at least 1,000 tonnes of nickel on board MSC Napoli.

A hole in the ship flooded the engine room and there’s now fears that the ship will break up. Saturday MSC Napoli was towed to Portland when a ”structural failure” forced the salvage team to beach it. As the storms have continued MSC Napoli has been further damaged.

The authorities have warned people about the pollution, which already has reached the beaches at Devon, but many want to see it on their own. Police have closed Branscombe Beach as more than 20 containers have broken up scattering their contents along the beach.

Sky News reported Sunday that the costs of the accident might be very high as thousands of pounds worth of BMW motorbikes, car parts, empty oak barrels and perfume might get lost in flooding containers.

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The Wii, Nintendo’s next generation console, launches in North America

Sunday, November 19, 2006

Nintendo has released its newest video game console in North America. Known as the Wii, the system and games have an MSRP of US$249.99 and US$49.99 respectively. The North American release is to be followed by the December 2nd launch in Japan and the December 8th launch in Europe.

Launched officially at midnight, more than a thousand people gathered in New York’s Time Square to be among the first to buy one of the Wii. In contrast to the crowds that have challenged crowd control officials over the last two days in connection with the launch of Sony’s Playstation 3, the Wii crowds have been much calmer. Many observers attribute this to the fact that Nintendo had more than ten times as many Wii consoles available on launching day than Sony did for their PS3 that had been hounded by part shortages in manufacturing right up to the day of launch.

Nintendo of America president Reggie Fils-Aime said that several tough choices had been made in the design of the Wii. The company decided to develop a new way of playing games with revolutionary controllers instead of following the PS3 and the Xbox down the road of stunning graphic and multimedia options. This produced a console with a much talked-about sensor/controller design and the lowest price point of the three major consoles. While not having a DVD player or high-definition TV capabilities, the Wii retails for about $250 while its competitors the Xbox 360 and PS3 retail for about $400 and $600 respectively.

While the Wii will launch with several games available, one of its advertised advantages is that the new console is largely compatible with older games made for the GameCube, giving the new console an instant and extensive launching library. A GameCube controller will be needed to play GameCube games with the Wii. Several hardware items that GameCube games may be expecting, such as the modem or broadband adapter or the GameBoy player are not supported on the Wii.

Across the country in Los Angeles about 500 people were waiting for the doors to open at Universal City Walk’s Game Stop store. Fearing that the Wii introduction might be as contentious as the PS3 debut just a few days ago, the store handed out numbered wristbands to the throng. No problems were reported.

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National Hockey League news: February 16, 2008

Saturday, February 16, 2008

There were 5 games played in the National Hockey League on February 15, 2008.

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