Submitted by: Paul Apartin

Millions and millions of online searchers search for products on a daily basis. Since there are so many online retailers these days and the number of them is only growing, more and more consumers turn to comparison shopping websites to shop for a product their looking for and right there and then compare prices instantly.

Do you own an ecommerce store? Do you do any sort of online marketing? Well, for your sake and the sake of the success of your ecommerce business, I hope you do. One great resource of traffic and boosting sales is these shopping comparison websites. Have you ever shopped yourself at a shopping comparison website?

These websites promote themselves in search engines and other networks in two different ways. Since they are very large sites, they have good ranking in the search engines such as Google, Yahoo and Bing. Also, these websites do paid search arbitrage which means they do PPC themselves in engines such as Google to drive visitors to their sites and make money per click as well.

Regardless of how they operate themselves, how can these shopping comparison websites help you? If you have an ecommerce store and looking for more traffic and a significant amount of increase in sales, these sites may just do the trick. The way they work is on a PPC (pay-per-click) basis. So, you upload 10 products and decide that you want to spend.20 cents every time a visitor clicks on your product. So let’s say you sell jeans online. When someone types in levis jeans and you uploaded a Levis jeans products, you are now competing against all other merchants who carry that same model jean and your listing, along with their, will come up to the user with the stores different pricing where then the visitor will have the option to visit the store they want.

The three major shopping comparison websites you should focus on at first are:

1. BizRate

2. PriceGrabbe

3. NexTag

Google also has its own shopping comparison engine which you can find by going to Google and click on the product search. What is great about this for ecommerce merchants is that Googles shopping is free for ecommerce retailers and it’s called Google Base.

If you’re wondering if Yahoo has comparison shopping, it sure does but it is powered by PriceGrabber. That means that if you upload products to PriceGrabber, they will also show up in Yahoo Shopping!

Many of the worlds largest online retailers use comparison shopping websites to promote their own sites so you can see how useful they can be. The best examples of the worlds largest retailers using comparison shopping are Amazon and Zappos. Both of these online retailing monsters are on about every comparison shopping website out there and if they are promoting their products there, that should tell us something…that comparison shopping websites really do work.

It is very important in order to measure success in these sites that you track your conversions and track somehow. Your ecommerce platform should have URL tracking and if it doesnt, most shopping comparison websites will give you a code to place on the thank you page which will track conversions for you.

About the Author: Paul A. is in the sales staff of F3, a shopping cart software company and made the shopping comparison list at:

fortune3.com/blog/2010/08/10-comparison-shopping-websites-to-submit-your-products/

for online retailers to submit their products to.

Source:

isnare.com

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